Printing Papers Get Squeezed Out
Check out the article entitled Printing Papers Get Squeezed out on The Target Report.
Check out the article entitled Printing Papers Get Squeezed out on The Target Report.
Designing a new direct mail campaign? Let the creativity flow! However, the basics still need to come first. Before setting your designer loose, take a step back…
Joint Press Release – May 1, 2019 Toof American Digital Printing, along with two current minority investors of Champion Awards, announced today the purchase of the controlling…
If you think you can’t take advantage of personalized print marketing because you only have a person’s name and address, take heart! There are three highly effective…
Think great color is something everyone can do? Think again. Getting accurate, high-quality color takes effort. Here is a peek behind the curtain at what it takes…
Gone are the days of debating the benefits of digital vs. offset printing. With the quality being nearly indistinguishable between the two, most marketers hardly think about…
When we think about motivating consumers to make a purchase, we think about using the right mailing list, creating the right offer, and having a compelling call…
You’ve spent weeks developing the messaging for your Spring Fling mailer or your annual fundraising letter. You know your audience. Your message is on target. The call to…
Want to rock the results of your next personalized marketing campaign? Profile before you personalize! What do we mean by that? We mean understanding what your customers…
Top brands have key written marketing strategies, but they have visual strategies too. Think about some of today’s most iconic brands—Nike, McDonald’s, Disney. Just one glance and…
When do you engage with your customers? Is it only when you want to sell them something? If so, consider extending the conversation. Customers are more loyal…
Without direct mail, customer acquisition falls flat. Sound like a bold claim? It is, but there’s a reason—it’s true. Many direct marketers can attest that, without direct…
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